How I got into the Crewe Chronicle

I am writing this blog because three years ago today (13th February 2015 to be precise), I was invited to have an article of myself in the Crewe Chronicle called “A Day in the Life of Kayode” due to my  Talks and Speeches, Healthy Eating and my Events. Proud of this achievement, I now keep this article framed on my bedroom wall where I see it every morning (or occasional afternoon*) when I wake up.

(*not because I’m lazy, but sometimes if I have an Event on the night before and don’t get in until 7am, I think a late wake up is acceptable)

What prompted me to write this blog (other than procrastinating from finishing updating my website amongst others things kmt) is that thanks to the Facebook feature that allows you to share what you posted “On this day” however many years ago, when I re-shared this “On this day” post, a lot of people didn’t know I was in the Crewe Chronicle in the first place. Which is not surprising because I’ve definitely increased my circle of influence within that time (as you should after 3 years), so they wouldn’t have necessarily known I was in it unless I, or someone else, told them.

Now the purpose of this blog is not to say “woah look at me” because quite frankly, sometimes I just like to chill and have Kayode time with no attention from anyone. The purpose is blog is to say how I got into the Crewe Chronicle in the first place because people have, not necessarily often, but sometimes asked me how. And to be honest with you, over the years I actually forgot how I did it, up until very recently (earlier this month) when I happened to go back to my email correspondence with the Editor 3.5 years ago and I was like “Oh yeahhhh, that’s how I did it”. And it actually re-inspired to get back some of those habits I unconsciously had back then, so I’m about to share them with you now.

So let’s take a trip back to September 2014… Now I can’t remember exactly where they asked (likely on Facebook) but the Crewe Chronicle were asking people to send in their best memes! At the time, memes were really coming to surface and I was a fanatic, using them as promo for my Events, creating them as my marketing using meme generator. Here’s the ones I sent in:

Morpheus Meme MMU Cheshire Meme Flatmates Meme

Back then in September 2014, I was doing my first Freshers Week independently from the Students’ Union (so the risk was high), I’d just come back from Los Angeles and I was buzzing for this new venture (which almost 4 years later I’m still doing!). So when it came to my memes, I was more than excited to send them in! Not even for the Crewe Chronicle to use as promotion for me, but simply because I was bloody well pleased with my memes! The Editor ended up really liking them and I was so gassed that I made even more!

After a few back and forths of “Haha’s” and “Lol’s”, the Editor then said to me the Crewe Chronicle is in the process of launching their ‘A Day in the life’ feature in which a local figure responds to a few questions about their average day and most importantly if I would like to take part.

Kayode Damali A Day in the Life of Invitation

So of course I said yes (another one of my philosophies to say yes to opportunities) and 5 months later, in February 2015, I was in the paper! Which was a nice change because most people where I grew up had a portrait picture in the local paper as a mugshot. Well I’m glad mine was for a different reason 🙂

Kayode Damali Crewe Chronicle Facebook Screenshot

Now why do I tell this story? I tell you this story because: 1) I believe stories are great metaphors for life lessons and 2) this story reminded me of the importance of this… to give first / pay it forwards! Why? Because had I not offered to send the Crewe Chronicle some memes for them to publish (expecting  nothing back in return other than the satisfaction of them liking my memes), they would not have been curious enough by my email signature to check me out to feature in their new “A Day in the Life of” series.

So on a side note, that’s another tip for you. Make yourself a custom email signature! They are free to do (I did and still do mine on and make you look that little more certy (certified) when having email correspondence with someone or an organisation of importance. No excuse not to have one really, it looks so much better than just saying “Kind regards” followed by your name (in plain text…).

So anyway back to it, like I said, the whole reason I was able to feature in the Crewe Chronicle is because I helped them by sending in memes first, which then prompted them to see who I was, which then resulted in them asking me to feature in their new series. Just pay it forwards, go out of your way to help people (expecting NOTHING in return) and quite often “you’ll find this law (of reciprocity) will be on your side” (that is a bar from my Spoken Word piece “The Law of Reciprocity”, go check it out).

And just so you know that I practice what I preach, earlier this week on Monday (12th February), I spent 40 minutes on a call mentoring a young entrepreneur on his business ideas. On the Sunday the night before (on the 11th February so not much notice), I was at the Gym and he Snapchatted me asking if I was free to meet him this week to give him some mentoring. He’d previously asked me months ago saying that he’d like to do it someday. So the first thing I did was pree (check) my schedule on my phone calendar to see where I could fit him in, but my schedule was choc-a-block! It would have been impossible to meet him. So really I should have said no because I was projected to be super busy this week (as I said, I still need to finish my website updates!). But then I thought to myself, “no you know what, I am going to help him” and instead of just saying “no sorry” (which was my initial thought), I offered to mentor him over the phone. Why? Because after all, I don’t care what ANYONE says, NO ONE (unless you’re a mega celebrity, which you are not – no disrespect) is too busy to spare a 5 minute phone call to help someone out. And if you can’t spare that 5 minutes, you obviously don’t care about that person enough, real talk. And that goes for girls or guys you like who don’t reply to you back to you too. But anyway, when you want help and guidance and don’t receive it just because the other person can’t be asked, the feeling is horrible and trust me I’ve been there… So to cut a long story medium, we spoke on the phone as mentioned on the Monday morning, I gave him my best tips and advice and you know what, I actually really enjoyed it and wish him the best of luck on his venture.

So to wrap this up, I was featured in the Crewe Chronicle, which has done great for me in terms of my PR, and generating other opportunities over the years and the WHOLE reason I got into in the Crewe Chronicle in the first place is because I paid it forwards by helping out the Crewe Chronicle first.

From the saddle,


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“Investing” in Bitcoin – Simple AF!

“Investing” in Bitcoin – Simple AF!


So why am I writing this blog? I am writing this blog because over the last few months, the hype around Bitcoin has been CRAZY!

But… it is easier to extract blood from a stone than finding a simple explanation of what or how money is made with Bitcoin. I don’t know about you, but I am YET to see a blog or video that explains it simply?? Or they “claim” they do but it is still confusing af and if you are anything like me, you like things very simple in black and white, no fifty shades of grey (we’ll leave that to E. L. James).

So if you like the sounds of things so far, then keep reading because one thing I can assure to you is that by the end of this blog (or even before that), you’ll have enough knowledge to “invest” in Bitcoin.

In this blog, I plan to be very basic. So please don’t take it as an insult to your intelligence if I am talking about things you already know or if you think I am stating the obvious / “teaching you to suck eggs”. Like I said in the title, the aim of this blog is to explain “investing” in Bitcoin as simple af, so that the average person who has a zero concept of what it even is can finish reading this blog and feel like “Ah ha! I get this now! I know what to do”

After you read each paragraph, I encourage you to re-read it twice to fully understand what I’ve said before moving onto the next paragraph.

I am not an expert nor am I trying to be. I’m just saying it as I see it. Don’t take anything I say in this blog as gospel, do your own research.

This blog is aimed at people who have NO IDEA what Bitcoin is but wouldn’t mind having fun and joining the party from a VERY SIMPLE perspective.

Though this is not short, I hope it is still as simple af to understand. So let’s begin!

What is Bitcoin?

To be 100% honest with you, I have no flipping idea! What I do know is that it is a digital currency (crypto/online currency) founded in 2009 by Satoshi Nakamoto (who apparently isn’t even a real person). Well I take that back, I do have some idea, but not enough to explain it simply.

But the good news is that you don’t NEED to understand what Bitcoin is to “invest” in it! You probably don’t know how Sliding Filament Theory works but if you want to contract / tense your muscles, you could do so with ease. Or you might not fully understand how gravity works in terms of Einstein’s Theory of Relativity, but you fully understand that if you throw a ball into the air it will come back to down the ground, because what goes up must come down.

So in this blog, I make NO attempt to try and explain what Bitcoin is because you don’t NEED to understand it to make an “investment”! It’s not essential. All these terms you hear floating around like “Blockchain”, “Mining”, “Ledger” etc. can be learnt another time. So ignore them for now because to get started you don’t need to know exactly what Bitcoin is! (I bet that’s a relief for you).

In fact, don’t even call it Bitcoin, call it anything you like! “Apples”, a “laptop”, a “cat”, the word itself isn’t important. So if it makes it easier for you to understand, replace the word “Bitcoin” with something else. By the way, I just said those random words because they were the things around me. My cat was even on my lap.

But it’s not just Bitcoin!

Before we move on, this is very important to know. Bitcoin is only ONE type of Crypto (online) currency. Just like Pound Sterling (£) is ONE type of PHYSICAL currency. There are other types of Cryptocurrencies (like Ethereum and Litecoin), just like there are other types of physical currency (like Dollars and Euros). Does that make sense?

But the problem is, when most people talk about Bitcoin, what they really mean is Cryptocurrencies on the whole (Bitcoin, Ethereum, Litecoin etc.). However, it seems that the word “Bitcoin” has become the blanket term when the average person talks about Cryptocurrencies (I guess because it has become the most popular one).

Like when people say “have you heard about this Bitcoin thing?”, they really could be meaning “have you heard about this Cryptocurrency thing?”

It’s like an alien who’s been to earth, going back to his home planet saying to his friends “have you heard about this thing called dollars?” when he (or she) really could be meaning “have you heard about this thing called money?”.

Do you get my point? Bitcoin is only one TYPE of Cryptocurrency just like Dollars is only one TYPE of Money (Physical Currency).

So for simplicity and for the sake of this blog, when I mention Bitcoin, please understand that I could be meaning Cryptocurrencies on the whole. But because most people are familiar with the term Bitcoin, I will use the term Bitcoin (…but I could be meaning Cryptocurrencies on the whole).

Okay KoD, I understand that:

1) I DON’T need to know what Bitcoin is to “invest”


2) When the average person says Bitcoin, sometimes they can be meaning Cryptocurrencies on the whole

But why are people getting excited over it?


Well the reason people are getting excited over it is twofold:

Firstly, because they feel it’s going to be the biggest disrupter and change in human history (overthrowing the banks, the currency of the future etc.), but we’re not touching on that here.

And secondly, because there is money to be made!

Okay so how do you “invest” in Bitcoin?

I’m glad you asked! 🙂 But before I tell you, you may have been wondering why I have put the word “invest” in inverted commas (in the title of this blog and throughout). This is because I don’t want you to see it as an “investment” in Bitcoin. I want you to see it essentially as just a gamble!

When (or if) you go to a Casino and put your money in a machine, would you say “I’m an investor in the slot machine”? No, you wouldn’t. You’d just say, “I put my money in and gamble on the slot machine”. It’s just the same with Bitcoin. You are putting your money in and taking a gamble.

So how do you gamble with Bitcoin?

When you go on holiday abroad and need Dollars or Euros for example, you have to go to an exchange place to do it. This could be the likes of the Post Office, the bank (or if you’ve left it last minute, you’d have to do it at the airport!)

The same concept can be applied to Bitcoin. For you to get Bitcoin, you have to go to an exchange, but this time online, to do it. There are many places you can do it, however from my research (looking at reviews and forums), I decided to go with an exchange called Coinbase. This is because it’s very easy for a beginner to use, it’s very user friendly and it’s blue! (my favourite colour). But I encourage you to do your own research because Coinbase does have its pros and cons. For example, it does have higher transaction fees than other exchanges. Just like the Post Office may have a higher exchange rate than getting Euros at the bank.

The exchange you choose is simply the medium (or the shop if you like), but for this blog, I am going to be talking about Coinbase.

How do you get started with Coinbase?

To be honest with you, it’s very simple just like when you sign up for anything online so I won’t talk about it much on this blog.

Click my referral link to sign up and we both can benefit 😛

You simply sign up with your name, date of birth and email. They then email you to verify your email. And then at some point, they’ll ask you to upload some sort of ID (Drivers Licence or Passport etc.) to prove you are who you say you are. At first, I was sceptical to do this so put it off for almost 5 months (and missed out on some major growth!). But then I thought, “you know what, this is legit and secure. I’ve got nothing to worry about”.

I’ve got a Coinbase Account, now what??

Cool so you’ve got an account set up with Coinbase (through my link I hope). The next thing to do is get yourself some coins! On Coinbase, you can buy Bitcoin, Ethereum and/or Litecoin. I personally decided to go for all three. But you can buy whichever coin you want!

You don’t buy a WHOLE coin either! They can be VERY expensive. For example, the price of one coin at the time of writing this Blog on December 13th at 16:52 is the following:

– 1 Bitcoin costs £12,681.76

– 1 Ethereum costs £541.76

– 1 Litecoin costs £243.24

And the price can go up or down literally by the hour (don’t ask me how or why because again for this blog, we want it to be simple af). At first, those prices really put me off because I didn’t want to spend that much. BUT… the important thing to note is this…


So you don’t HAVE to buy a WHOLE coin! You buy a fraction of a coin depending on how much you want to spend!

For example, you might want to only buy £1’s, £5’s or even £10’s WORTH of Bitcoin! (… or Ethereum or Litecoin). So you don’t OWN a whole coin, you only own a percentage of a coin! But that’s okay because you can still make money on what you’ve put in!

It’s just like when you go the roulette machine. You can put £1 in, £10 in or even £1,000 in if you want to!

But again let me reiterate, this blog is all about simplicity. So I won’t be discussing “when to buy”, “at what time of market”, “wait till Bitcoin is… price” etc. because for the average person with zero experience, it’s irrelevant and is just hella confusing.

All you need to know is that if you have as little as £1 to spare, that is ALL you need to start. So this is what I am encouraging people to do. If you have as little as £1 to spare, buy a piece of Cryptocurrency! Why? Because:

1) It’s so much easier to understand when you just do it

2) It is a nice introduction to learning about the charts and the movement of your money going up or down

But please remember as I said earlier to see it as a gamble. So only and I mean ONLY put in what you are prepared to lose! As in only put in what you don’t mind losing because there is NO guarantee you’ll make any money! Yes based on everything that has happened so far, A LOT of money has been made. BUT it is so uncertain! The market can crash within the next 5 minutes! Nobody knows! That is the risk you take, hence why I say to see it as a gamble!

But the beauty of it (with the app especially), is that it’s so nice to log in and look at how much your money has increased (or sometimes decreased) every day 🙂 and that ladies and gentlemen is your guide to: “Investing” in Bitcoin – Simple AF!

(Begin credits)

But wait… it’s not over yet!

Let’s very briefly talk about the following because I want to be completely transparent so you can make an informed decision whether to “invest”.

Reasons why people are against Bitcoin

1. “It’s just a bubble”

You may have heard this term or something along those lines. Or people comparing Bitcoin to the “Tulip Mania” in the 1600s.

What do I have to say to that? Firstly, they could be right! I’m not an expert to disagree with them. However, nobody can disagree that money has and is being made by people RIGHT NOW! So if this “bubble” bursts in one year, one month, one day or even one hour, who cares! Because when you realise:

– you can make money right now

– to treat it as a gamble

– to only put in what you don’t mind losing

It makes Bitcoin no different to just having fun and playing a game (going to the bookies, playing the lottery etc.), rather than being so serious and seeing it as an “investment”. Especially for the beginner like you and I.

Though there are experts out there taking it more serious, e.g. “buying low and selling high” on a daily basis and doing other tactics, that is not important to us for now.

So to conclude this part, like I’ve said, if you can afford to lose as little as £1, then come join the party! (But through my link!

2. The “dreaded” Network Marketing / MLM

For some, those words are an absolute no go. I am not going to attack nor defend the Network Marketing industry here (you can do your own research).

But because some individuals and companies have integrated MLM with Bitcoin, it has completely put some people off Bitcoin because they don’t like MLM. Does that make sense?

If I, hypothetically, love apples but hate bananas, I may hate it if someone offered me an apple and banana smoothie. BUT… if someone offered me an apple smoothie on its own, I’d love it! That’s just like Bitcoin, you don’t have to have Bitcoin with MLM.

My advice? When someone is telling you about Bitcoin, ask them if they (or the company) has involved it with MLM. Because you don’t have to involve Bitcoin with MLM if you don’t want to.

N.B. this is not a shade thrown at Network Marketing

3. “You can’t withdraw your money made”

Yes you can! Your Bank Account / Debit Card is paired to your Coinbase account and just as easy as it is to transfer money between your Bank Accounts (Barclays to Santander for example), you can move money between your Coinbase Account and your Bank Account (minus the transaction fee).

This can take several business days for the transaction / withdrawal back into your Bank Account. You have to set it up with your SWIFT / BIC Code (available to see on your Bank Statements or Online / App depending on who you Bank with – contact them if unsure). But other than that, it’s just a simple Wire Transfer.

4.What’s the point? People don’t even spend Bitcoin… Or, if Bitcoin is as good as they say it is as an Online Currency, why are people using it only to make money in Physical Currency (Pounds, Dollars etc.)?

Have you heard people say things like that or something along those lines? My answer to that is they could be right, but who cares? As beginners, we are just having fun “investing” and making what money we can. Whether or not people spend Bitcoin itself as a currency is irrelevant to us. However, a quick Google search will tell you that there are places accepting Bitcoin as a currency.

So there are 4 of the most common reasons I’ve heard people say for not “investing” in Bitcoin and with them, I have provided my response.

Final Points

And finally, here are my last comments that I want to share with you in my blog “Investing” in Bitcoin – Simple AF.

How does the percentage increase or decrease of your money work?

If you put in £10 and the price of Bitcoin (or the Bitcoin value) has increased by 10%, your £10 will also increase by 10%.

In this case, 10% of your £10 is £1. So your new amount would be this £1 increase + your initial £10, therefore your new amount would be £11.

See it as the money you have invested personally is paired / connected to the Bitcoin on the market. So by whatever percent the Bitcoin on the market increases or decreases, your money in your Coinbase account will increase or decrease in the same way.

Yes Maths can you help to understand things, but it is not essential as it is all worked out automatically. Like I mentioned before, the best way to understand it all is to “invest” as little as £1 and then every day or every week or whenever you want to, check your app to see how your money has increased or decreased.

Why should I “invest” in Bitcoin?

Why not? It’s simple af*. All you need is as little as £1. And then you don’t even need to flipping do anything! It’s no different to having money in your bank account. Just like with your bank, you have an app (well you should) and you can check your money once a day, once a week or once a month if you wish! The only difference between Bitcoin and your Bank is that:

– Money in your bank account WON’T decrease or disappear overnight (or it shouldn’t lol). With Bitcoin, it CAN decrease or disappear overnight (that’s the gamble).

– Bank accounts have s**t interest rates (at the time of this blog, the best saving account interest rate in the UK is 2.45%. Are you f**king kidding me!). Whereas with Bitcoin, the percentage increases have been mental!!! I’m talking like 130% in one day! Compare a 130% increase in ONE DAY to a 2.45% increase in ONE YEAR! Don’t p*ss me off!

(*yes the “investing” side is simple af if you want it to be. But as I said, the understanding of Cryptocurrency and Blockchain technology is not as simple)


So that’s all folks! Your guide to: “Investing” in Bitcoin – Simple AF

Don’t take my word as gospel. By now you must have realised that I am not an expert. I’m just your average bloke when it comes to this sort of stuff. I’ve dabbled in it and now I’m just saying it how I see it for the average person to consider it too. Understanding exactly why Bitcoin and Blockchain technology works the way it does is a whole nother level. This blog is simply an introduction.

So do your own due diligence and research to decide whether or not to “invest”. And if you do decide to, here’s my link to register so we both can benefit with free credits:

Finally, if you took any value from this blog, share it with a friend so they can think about joining the party too 🙂


From the saddle,


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Let’s not forget about H.I…

Yesterday I was reminded of the importance of Human Interaction when it comes to Customer Service (let’s call it H.I). I needed a new domain name for a new custom email but because of my previous package with the company in question, several issues occurred. Thinking everything was solved after speaking to one of their representatives on their Live Chat service, I soon found the issue still prevailed the following afternoon. This resulted in me having to speak with another person on their Live Chat service, however this person (whomever you are), was not as helpful.

It is sometimes very difficult to get your point across when using an online chat, particularly if it’s not in a field you are familiar with. I guess it didn’t help with the one word replies coming every 5 minutes, followed by them abruptly exiting the conversation before my issue was resolved. Frustrated and very annoyed, I didn’t know what to do, that is until I called Google.

It made sense to do this, as I wanted to use G-Suites.  After a lovely conversation with Diana based in Colombia, not only was she able to help my initial query but she went above and beyond. We did a screen share on Google Hangouts so she could see exactly what was happening, she taught me more things I can do with a custom email and G-Suites that I didn’t previously know about and we even had banter about how it was snowing here in the UK whilst it nice where she was in Bogotá. I enjoyed her helping me so much that I didn’t realise the call was almost an hour.

I heard a Speaker called Geoff Ramm a few years ago talk about treating all your customers with “Celebrity Service” and her service definitely made me feel one. So it made me realise, that although technology has advanced to a state whereby we can use Live Online Chats and Chatbots, we mustn’t forget the importance and value of human interaction. A simple telephone is sometimes much more appreciated than you think.

From the Saddle,


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